All signs point to the resurgence of LP interest in emerging managers and new GP relationships this year, though competition remains fierce. 

The bar is high; beyond track record and team credentials, LPs are on the lookout for funds with a differentiated investment approach and the ability to demonstrate a truly operationalized value creation process. Against a backdrop of continued investor caution, it’s here where emerging managers can really thrive.  

Positioning for Faster Fundraising Cycles, Investor Confidence, and Growth in 2025

To support faster fundraising cycles and drive LP confidence, funds are increasingly turning to purpose-built Value Creation Management Platforms (VCMP) to help demonstrate operational maturity and differentiate their approach.

According to a 2023 McKinsey study, those with proven value creation methodologies raised 30% faster and, in the same year, Bain reported GPs using technology to demonstrate value creation saw a 25% increase in LP commitments. 

Unencumbered by legacy processes, workflows or systems of their larger, more established counterparts, emerging managers are in the envious position to build-out industry-leading value creation operations, with robust infrastructures and proven governance structures from day one.

That’s mirrored across our client-base; with the goal to quickly establish operational best-practice, measure value creation as the portfolio grows, and showcase that impact to existing and prospective investors, teams are focused on codifying best practice processes from launch.

Here are three impactful areas our clients commonly cite for how a Value Creation Management Platform supports early stage growth:

1. Differentiate Your Story

You’ve built a differentiated approach to value creation and spent time assembling a team with domain expertise and operational backgrounds to instill confidence in LPs. It’s crucial you have the tools in place to demonstrate that; to highlight specific operational strategies and their impact you need real-time insights into performance to analyze, report on and showcase your value creation approach across the portfolio.

2. Emphasize Transparency

You know that strong governance structures and reporting builds trust and mitigates concerns about risk; providing detailed reporting, strong governance structures, and clear alignment of interests is key. LPs were 40% more likely to commit to funds offering enhanced transparency and reporting, according to a 2023 Coller Capital study. Technology that directly supports governance, reporting, and alignment with LP interests should be a cornerstone of your strategy.

3. Demonstrate Operational Maturity

Aggregating data and utilizing analytics for performance tracking and value creation reporting, demonstrates operational sophistication and fuels confidence. Investing in modern technology for real-time reporting and business intelligence demonstrates operational maturity to LPs, helping to deliver the data-driven insights and narratives you need to succeed.

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A Flexible and Scalable Approach to Operational Value Creation

In the world of PE, earning the confidence of all stakeholders – management teams, co-investors, and LPs – is foundational to growth, and today, optimizing for operational excellence is central to this. However, you also need to deliver this while keeping costs down and resources protected. 

Unlike PE solutions of the past – complex, implementation-heavy, and often the exclusive domain of the largest players – modern value creation platforms are accessible, scalable and integration-ready, offering a turnkey solution for smaller funds that can grow and flex as your portfolio and team grows.  

In these green shoots of 2025, a VCMP isn’t just a nice-to-have for emerging managers —it’s a strategic advantage. Those who adopt such platforms are better positioned to instill confidence in stakeholders, accelerate fundraising cycles, and build scalable processes that grow with their portfolios.

If you’re looking to equip your team with agile software needed to operationalize value creation and achieve fundraising success, let’s talk.